Check back for new additions!
The compilation of resources and annoatations on this page are the product of Dr. David Andrus and Donna Peterson of KSU's Department of Marketing.Best Marketing Websites
Ad
Critic (This site
requires a paid subscription. 7-25-02)
Visit this site to keep current on the latest advertising campaigns. Covers
television, politics and movies. Want to know the catchy tune in the
latest Levi's commercial? Ad Critic knows and will link you to the Amazon.com
page for that CD. Locate contact information and filmography of directors
and producers. Site is graphic-intensive and may require downloading
additional software to view ads.
American
Marketing Association **
The AMA is the largest and most prominent association for marketing professionals.
This site outlines AMA's resources. Users can examine announcements,
classifieds, professional development programs, and the association's
various publications. Members can access an online database of marketing
topics. Educators should look for the section on Special Interest Groups
(SIGs) located under the educators link on the lower left hand of the
AMA page. Academic SIGs provide opportunities for continuous interaction
with others in the field of marketing. SIG facilitates opportunities
for networking, sharing ideas, discussing problems and keeping up with
new findings. It also provides members with unique opportunities for
professional advancement and contributions to the field.
Business
2.0 **
The
result of Business 2.0 combined with Fortune's eCompany Now magazine,
this site covers ebusiness, marketing and technology through coverage
of current news and articles and resource guides to web sites.
Cyber
Atlas
Offers
coverage of the current trends in Internet advertising, commerce, demographics,
market size, and several buzzword areas. A good overview of the Internet
as a marketplace with easy-to-understand content and links to relevant
resources.
globalEDGE
***
A
product of MSU-CIBER, the globalEDGE contains, or provides links to,
vast amounts of international business and markets information. Begin
research at the Resource Desk.
KnowThis
***
KnowThis.com's Marketing
Virtual Library organizes marketing links over a broad range of
topics. The creators provide topic descriptions and each link contains
a brief summary. Site is searchable.
Marketing
Today **
A comprehensive site addressing current issues in marketing, e-marketing,
and promotion. User has access to full-text articles and statistical
data relevant to marketers.
McKinsey
Quarterly **
Free registration grants user access to full-text articles and industry reports.
General Business and Marketing
American
Marketing Association
The AMA is the largest and most prominent association for marketing professionals.
This site outlines AMA's resources. Users can examine announcements,
classifieds, professional development programs, and the association's
various publications. Members can access an online database of marketing
topics. Educators should look for the section on Special Interest Groups
(SIGs) located under the educators link on the lower left hand of the
AMA page. Academic SIGs provide opportunities for continuous interaction
with others in the field of marketing. SIG facilitates opportunities
for networking, sharing ideas, discussing problems and keeping up with
new findings. It also provides members with unique opportunities for
professional advancement and contributions to the field.
B
to B
Complements print edition to which Hale Library subscribes. More than a journal,
BtoB on the Web provides features like a searchable directory of top
advertisers, a web price index and the editor's picks of best Internet
resources.
BrandEra.com
Billed as "The Marketer's Marketplace: Where marketing needs find creative
solutions." Advertise a job, look for a job, buy stock images and participate
in discussion board.
Business 2.0
The result of Business 2.0 merging with Fortune's eCompany Now magazine,
this site covers ebusiness, marketing and technology through coverage
of current news and articles and resource guides to web sites.
Claritas
Claritas is a fee-based provider of a variety of demographic information. However,
users can access selected free data through registration. Click on the Free Info link to gain access to the PRIZM and MicroVision lifestyle
groups based on zip codes demographics.
Journal
of Marketing
Journal of Marketing provides the marketing community with original research
on all aspects of marketing. Online edition includes editorials, author
biographies, executive briefings and book reviews. Full-text of articles
available only to @ama subscribers. Hale Library subscribes to the print
edition.
Marketing
Click
MarketingClick provides a broad scope of information about critical
issues in marketing via access to several marketing related online journals.
These titles include: Catalog
Age, Direct,
Operations
and Fulfillment, Promo,
and Special
Events.
Marketing
Today
A publication of Peter Legge Consulting, this comprehensive site addresses
current issues in marketing, e-marketing, and promotion. Access to full-text
articles and statistical data relevant to marketers. The
Marketing Resource Center
Created by the Concept Marketing Group Inc. Much of what they offer is fee-based,
but check out the Articles Library for good, practical advice and information.
Reveries.com
"What drives marketing people." Full of articles about and
interviews with marketers. Useful for the background information about
marketing products.
Sales
and Marketing Executives International
The Resources link features thousands of articles in categories such
as database marketing, media and promotion. Resources also houses scores
of links to marketing-oriented journals, organizations and academic
Web sites, plus an audio collection of speeches from a variety of executives.
Non-members have access to most resources for 30 days or 3-4 accesses
before being locked-out.
Advertising
AdAge
(This site
requires a paid subscription. 7-25-02)
This is the support site for the paper-based Advertising Age magazine.
It's a great site to visit when you are thinking about creating advertising
online or offline. Links to articles, resources, reviews, calendar of
activities and special features. Be sure to stop by the Ad Age Datapage
for advertising and marketing statistics.
Ad
Council
The Ad Council is the organization behind public service announcements.
Information concerned primarily with efforts of the Ad Council.
Ad
Critic
Visit this site to keep current on the latest advertising campaigns. Covers
television, politics and movies. Want to know the catchy tune in the
latest Levi's commercial? Ad Critic knows and will link you to the Amazon.com
page for that CD. Look up contact and filmography of directors and producers.
Site is graphic-intensive and may require downloading additional software
to view ads.
Adflip
Archive of print ads. Search by decade, product category or publication.
Advertising
Media Internet Center (AMIC)
Links
to a variety of good articles in areas such as Web site advertising,
the latest news and gossip, and links to organizations such as the Advertising
Research Foundation and the Community Action Network. Has many offerings
in a variety of areas and good connections to organizations. Users must
fill-out free registration to access some of the articles and data.
Look to the Ad Data page for advertising and marketing statistics.
Advertising
World
Probably
one of the most comprehensive advertising websites. The University of
Texas at Austin's Advertising Department has pulled together an incredible
number of advertising related links and provided at least a one sentence
summary for each.
AdWeek Online
AdWeek Online looks at the world of advertising and marketing, with daily headlines
and a selection of weekly features from the AdWeek, Brandweek
and Mediaweek magazines. Sections of particular interest include
IQ Interactive, which has a wealth of news, interviews and in-depth
features for online marketers; Creative Coverage, which offers critiques
of ad campaigns and a "best spots of the month" feature; and Culture
Trends, which charts U.S. box-office grosses, European music sales and
other statistics.
ClickZ
Today
ClickZ Today provides the latest information, techniques and advice to help
create the ever-changing face of online advertising - the fastest growing
marketing sector on earth. Ability to search archives by author or subject.
Emergence
of Advertising in America: 1850-1920
Duke University created this award-winning website based upon its John W.
Hartman Center for Sales, Advertising and Marketing History. Collections
include: ephemera, broadsides, advertising cookbooks, and Kodakiana.
Media
Power 50
B to B's annual list of the top b-to-b advertising venues. Free registration required to access this and other rankings.
Newspaper
Association of America
Full of useful information about newspaper circulation and advertising.
Research
Resources
Another
product of the University of Texas at Austin's Advertising Department,
this page focuses on research resources. Look here for bibliographies,
dictionaries and style guides.
Agricultural Marketing
Agricultural
Marketing Service
The Agricultural Marketing Service includes six commodity divisions--Cotton,
Dairy, Fruit and Vegetable, Livestock and Seed, Poultry, and Tobacco.
Website has in-depth information on each of the divisions to include
current trends, publications, history, research, rule making, etc.
AgriMarketing
AgriMarketing is the online version of the print journal of
the same title. The website offers monthly research reports, a farm
show guide, state fair guide, and Ag agency listings. Links to resources
within the site appear to be ads along the sides of the screen. Read
these closely to locate information.
FAO
Agricultural Marketing
Site produced by the Food and Agriculture Organization of the United Nations.
Geared primarily towards developing nations and emerging markets, the
FAO works to increase private sector involvement in the marketing of
agriculture.
National
Agri-Marketing Association
Visit this site for extensive links to companies involved in the field of
Agri-Marketing.
North
American Agricultural Marketing Officials
Site
for Canadian and U.S. agricultural marketing officials. Directory of
offices in provinces and states.
Associations
American Advertising Federation
American Association of Advertising Agencies
American Marketing Association
Association of Consumer Research
Direct Marketing Association
This site provides information about the DMA, upcoming events, information
about legislative and regulatory issues that affect direct marketing,
and has a page where members can exchange ideas.
Direct Selling Association
Corporate membership in this organization allows you to have access
to a number of industry studies. Besides publishing reports, the organization
also sponsors conferences allowing professionals to find more about
the industry through one another.
Electronic Retailing Association
ERA is the trade association for companies who use the power of electronics
to sell goods and services to the public. The purpose of ERA is to foster
the growth, development and acceptance of the rapidly growing electronic
retailing industry worldwide.
Internet Advertising Bureau
As a non-profit organization, the Internet Advertising Bureau (IAB)
is finding ways to enhance and expand online global advertising. The
site has news, research done by the organization, and bits of information
on this new industry.
Marketing
Educator's Association
The purpose of the MEA is to promote the development and sharing of
scholarship, which enhances marketing education. Association website
has direct link to the Journal of Marketing Education which lists the
titles of articles published by the journal between 1995-2000.
Marketing Management Association
The purpose of MMA is to provide a structure, to group together marketers,
and to promote professional activity in the field of marketing. MMA
will sponsor an on-line journal, Journal of Advancement of Marketing
Education, which will feature articles on teaching, research and service
as related to marketing professorial positions. The sole purpose of
the journal is to provide an information base that will aid marketing
professors in building their careers.
Marketing Research Association
MRA's goal is to preserve and hone the skills of the marketing community.
The MRA site provides many of the tools for its members to achieve this
goal. Packed with news, legal documentation, and other relevant information
the group maintains a useful presence on the web.
Promotional Products Association International
Promotional Products Association is "a non-profit trade association
representing the Promotional Products Industry." Resources on the site include case studies, research and statistics.
Sales and Marketing Executives International
This site for sales and marketing executives includes a sales and marketing
online discussion group, a marketing resource section including articles
written by SMEI members, and links to such sales and marketing resources
as online news, directories, and other professional organizations. Membership
also is available online.
Society for Consumer
Psychology
The Society represents the interests of behavioral scientists in the
fields of psychology, marketing, advertising, communication, consumer
behavior, and other related areas. Some members of the Society are mainly
interested in generating applied knowledge to solve specific marketing
related problems, while others focus on generating basic knowledge to
contribute to theoretical and conceptual foundations of consumer psychology.
Links page contains many useful sites covering issues concerned with
the psychological aspects of consumers.
Society for Marketing Advances
SMA has evolved from the former Southern Marketing Association into
a dynamic and influential contributor to substantive marketing thought
and action. With members from throughout the United States and more
than 16 other countries, SMA is truly a "global marketing organization."
Electronic Marketing
Brint
Comprehensive site following business technology enterprises.
Cyber Atlas
Offers coverage of the current trends in Internet advertising, commerce,
demographics, market size, and several buzzword areas. A good overview
of the Internet as a marketplace with easy-to-understand content and
links to relevant resources.
eLab
Compiled by professors at Vanderbilt University, this site provides
a deep view of research and theory about analyzing how people react
to online marketing. Detailed research and discussion, insightful analysis
and de-bunking.
The
Marketing Resource Center
The Articles Library contains links to hundreds of articles on both
traditional and Internet marketing strategies and techniques. It is
a comprehensive collection of tips and winning strategies written by
successful business professionals.
Marketing Today
A comprehensive site addressing current issues in marketing, e-marketing,
and promotion. Access to full-text articles and statistical data relevant
to marketers.
Technology
Marketing
The magazine's content profiles marketing innovation in all areas of
the technology industry including: telecommunications, Internet services,
professional services, e-commerce, information technology, consumer
electronics, networking, e-business and semiconductors. User access
to article archives.
Food Marketing
Food Marketing Institute The Food Marketing Institute (FMI) is a nonprofit association conducting programs in research, education, industry relations and public affairs on behalf of its 1,500 members including their subsidiaries — food retailers and wholesalers and their customers in the United States and around the world. User has access to facts and figures, newsletters, and much more about the food industry.Food Institute
The Food Institute is non-profit information and reporting association.
Information on the website spans the entire food distribution system,
from seed companies to grocery chains and all bases between. Large selection
of regularly updated food related articles with access to all archives.
Supermarket News
A nationally circulated weekly trade publication for the food distribution
industry.
International Marketing
CIBERList of all 28 Center for International Business Education and Research university sites. Goal of CIBER is to increase educational involvement in the international business arena through pedagogy and real world applications.
globalEDGE
globalEDGE is a global business knowledge web-portal that connects international
business professionals worldwide to a wealth of information, insights,
and learning resources on global business activities.
Journal of International Marketing Journal of International Marketing (JIM) is designed to serve both the practitioner and educator audiences. Its primary mission is to contribute to the advancement of international marketing practice and theory. Ability to search archives with access to executive summary and abstracts for all articles. Limited access to full text articles.
Kansas World Trade Center
KWTC promotes and facilitates international trade in the state of Kansas
through education, research, and communication, while fostering economic
growth. Purpose of KWTC is to supply Kansas business with the necessary
tools and guidance to succeed on a global scale.
LSU Libraries
Webliography: Marketing
Contains an index of marketing sites including news, publications, country
reports and statistics.
Market Research
American Demographics
American Demographics provides information on the effects of marketing
on various demographic groups within the US. Combination of full-text
articles, statistics, links and resources provides marketers in valuable
information. Access to archive material dating back to 1995.
Marketing Research
This site provides access to a multitude of marketing research information
sources and links, arranged by topic. General Marketing Research Links,
U.S. Data, and World & Non-U.S. Data links provides information on various
aspects of statistical information relevant in marketing.
Social Marketing Institute
Social marketing is the use of commercial marketing concepts and tools
in programs designed to influence individuals' behavior to improve their
well being and that of society. Papers page has many links to published
papers on the topic of social marketing as well as success stories on
how this new way to market has been used internationally.
WorldOpinion
WorldOpinion has a wealth of information about market research and the
market-research industry. In addition to the latest news, access profiles
of major research firms and see how they are faring on Wall Street in
the Stock Watch section. The site's resources include News Stand, which
has links to research-oriented newsletters, a searchable directory of
more than 8,500 research organizations, and a reference section that
features one glossary of research terms and another of technical terms
for researchers.
Retailing
Center for Retailing Studies at
Texas A&M
The purpose of the center is to support its mission as a bridge between
the academic and retailing communities. The center's goals are to create
an interest for more college students to enter retailing as a career
and to position Texas A&M University as the premier institution committed
to retail education, research, and service.
Chain Store Age
Chain Store Age delivers a wealth of information on retailing trends
and the forces behind them. Regular sections cover issues such as retail
technology; merchandising; shopping center development; marketing; physical
support systems; finance; legislative affairs; security; store design
and visual display; strategic planning and human resources; distribution
and transportation.
DSN Retailing Today
DSN Retailing Today provides timely, accurate news and feature coverage
of the constantly changing field of the mass-market retail industry.
Readers rely on its fast, precise handling of news; original research
and analysis; attention to trends that shape the industry; analysis
of key merchandising areas in all major product categories; and on-target
editorial opinion.
Stores The official magazine of the National Retail Federation, STORES, reports on the full spectrum of retail operations with the latest news on: technology, information systems, operations, credit, loss prevention, logistics, energy management, on-line retailing, marketing, shopping center development, store design and physical supports.
Services Marketing
Arizona
State University Center for Services Leadership and Marketing
This collection of abstracts represents current research by the Center
for Services Leadership and Marketing Department faculty at Arizona
State University. Primary focus of research is on Service Quality, Customer
Satisfaction and Loyalty; and Services and Relationship Strategy. All
research titles are linked to an abstract.
Sports Marketing
Team Marketing
See Tidbits and the FCI (Fan Cost Index) links.
University of Kentucky Center for Sports Marketing
Warsaw
Sports Marketing Center
The University of Oregon's Warsaw Sports Marketing Center is built on
a foundation of dedicated research excellence. Search through faculty
research project abstracts for a wide variety of sports marketing issues.
Links to Events page and Careers page are a must for students interested
in learning more about opportunities in the sports marketing field.
Government Agencies
Bureau of Economic Analysis
Contains estimates that illuminate key national, international, and
regional aspects of the U.S. economy. Part of the U.S. Department of
Commerce.
Bureau of Labor Statistics
This site "is the principal fact-finding agency for the Federal Government
in the broad field of labor economics and statistics". Statistics found
here include employment and unemployment, consumer price, wholesaler
price and producer price indexes, consumer expenditure, labor productivity
and much more. Also contains a good links page for finding other statistical
information from the U.S. Government and International Governments.
Part of the U.S. Department of Labor
Fedstats
Billed as one-stop shopping for federal statistics this federal government
site offers access to a wide range of statistics produced by more than
70 federal government agencies. Coverage is broad and may be valuable
for many research topics. Includes easy to use search feature.
U.S. Census Bureau
Maintained by the U.S. Department of Congress, Census.gov is the
official site for all economic, social and demographic information.
The site offers statistical data for general use. It also offers several
off-the-shelf products for customers who are interested in purchasing
predefined published reports, tables, studies and special reports.
Other University Marketing Departments
Homepages
of Marketing Departments
Listing of marketing departments at an AACSB accredited university within
the US.
Business
Schools Online
Lists homepages of international and domestic universities with AACSB
International accreditation, plus links to the home page of each college
of business (Coll.) and marketing department (Dept.).
Sources for Consumer Information
Statistical Abstract
Provides some of the most frequently requested data tables from the
Census Bureau and other federal agencies.
Claritas
Claritas is a fee-based provider of a variety of demographic information.
However, users can access selected free data through registration. Click on the Free Info
link to gain access to the PRIZM and MicroVision lifestyle groups based on zip codes demographics.
Consumer Expenditure
Surveys
This program consists of two surveys—the quarterly Interview survey
and the Diary survey—that provide information on the buying habits of
American consumers, including data on their expenditures, income, and
consumer unit (families and single consumers) characteristics.
Values and
Lifestyles
VALSTM categorizes U.S. adult consumers into mutually exclusive groups
based on their psychology and several key demographics. VALS is unique
because it highlights factors that motivate consumer-buying behavior.
Take the 40-question survey to see where you fit in the marketing picture.
Tiger Census
Map
Sponsored by the U.S. Bureau of the Census, Tiger Map provides a public
resource for demographic information through high-quality, clickable
maps of any location in the United States.
http://www.lib.k-state.edu